Is the world
Is the world better off
because your organization is in it?
“As leaders we face a choice.
We can have transition forced upon us.
Or we can transform with intent.“
Afuture is a cross-European-based advisory and community that helps leaders around the world transform their organisations with intent.
This is probably the most inspiring time in our history to be in business. We need to mobilise our great minds and all our companies to do the right thing and do it well. It means to be willing to reimagine the way we work, its purpose and impact as well as what we measure and celebrate. Resilience and a true long-term competitive advantage are created by making sure your company is purpose-driven and future-fit by embracing the following principles:
Personal transformation first
In the past, leaders could go far by being experts on their companies and industry. But this is no longer enough. We need self-aware leaders with a healthy mindset, who are visionary and able to stretch themselves and their organisations to serve a purpose beyond themselves.
We are part of a bigger whole
A systems thinking perspective enables us to clearly see the opportunities on the transformational journey that we are all part of. It allows us to ask better questions from a we-and-not-me perspective before jumping to conclusions. And it motivates us to collaborate across conventional borders for a healthy society and for the future of our planet. Look ahead, look inside, and look around.
Cross Generational
There is deep wisdom in the ancient principle of making decisions that are good for seven generations. There is a great need to integrate cross-generational perspectives to ensure a truly long-term approach to build a sound economic, social and environmental system.
Connecting strategy and culture
Success comes from truly connecting strategy and culture. Culture is the enabler and the energy that engages and moves the whole company in a meaningful direction. It is nurtured by healthy relations and behaviours. When the culture belongs to everyone and is everybody’s responsibility, it unites, and the choice of strategy and action becomes natural, manifesting as impact and results.
A fast rising tide over the last five years*
375
Global sustainable
investments
280
Companies with a
sustainability committee
157
Global ESG
regulations
Smart companies get a head of this wave
*Sources: Global Sustainable Investment Review, NYU, and, Principles for Responsible Investment
A fast rising tide over the last five years*
+ 375 %
Global sustainable
investments
+ 280 %
Companies with a
sustainability committee
+ 157 %
Global ESG
regulations
Smart companies get a head of this wave
*Sources: Global Sustainable Investment Review, NYU, and, Principles for Responsible Investment
“The future belongs to people
and organizations that serve humanity“
“The future belongs to people and organizations that serve humanity“
What
Our purpose is to amplify the private sector’s role to create value for current and future generations, in a holistic and collaborative way. We raise the awareness of leaders and we speed up the creation of future-proof business. We motivate leaders to act and support them and their organisations in all stages of this transformational journey.
By leaders we mean leaders of today as well as future generations. Through cross-sector partnerships we co-create programs and initiatives for and with both children, youth and young professionals ensuring that transformation takes place in an inclusive, efficient and systematic way.
Our work can take many forms – from tailored board & management team support and experimental workshops on inclusion, to introducing crucial life skills in basic and university education and social challenges hackathons for youth. Our programs are built around three interconnected areas:
Illuminate
Transformation starts with awareness. We create a bridge of meaning between where we are now and how we got there. Together we transform active mutual listening and profound observation of reality into generative dialogue. Then we imagine the future we wish to see and identify the models, thinking and behaviours we will need to get there. How big is the gap? What needs to change?
Transform
Within the sustainability-driven transformation that is reshaping business we have a strong focus on the human side, arguing that we won’t capture the opportunities and benefits of frameworks, regulations, methodologies and processes if we are not equipped with the skills and mindsets to use them effectively.
Engage & Sustain
Transformation management isn’t a one and done process, and the go-live isn’t the end of our change journey, it’s the beginning. Through global platforms and networks we amplify the impact towards sector and societal transformation, with an eye to new emerging needs, and with people remaining in constant focus.
Areas of expertise
Advisory board | Awareness | Behavioural transformation | Company soulprint | Brand promise | Capacity building | Conscious business | Corporate social impact | Cross-sector-bridging | Culture transformation | Diversity equity and inclusion | Executive & team coaching | Inner development strategy | Purpose-driven leadership | Regenerative business | Strategic philanthropy | Transformative Education for Sustainable Development | Mental Health and Wellbeing | Intergenerational Management
Afuture hosts the first IDG Hub in Italy – IDG Milan Afuture Hub, which is part of the IDG Italy Hubs Collaboration. We apply the Inner Development Goals framework as an essential roadmap guiding ourselves from inner transformation to outer systematic change. Let us together spread the Inner Development Goals in Italy and guide people of all ages to embrace them in their respective reality.
Follow IDG Italy Hubs Collaboration on
Afuture hosts the first IDG Hub in Italy – IDG Milan Afuture Hub, which is part of the IDG Italy Hubs Collaboration. We apply the Inner Development Goals framework as an essential roadmap guiding ourselves from inner transformation to outer systematic change. Let us together spread the Inner Development Goals in Italy and guide people of all ages to embrace them in their respective reality.
Follow IDG Italy Hubs Collaboration on
People
The backbone of Afuture is the brain trust. A dynamic, multicultural group of independent international advisors with a global entrepreneurial business network.
We are Milano-based but most of us hail from Sweden. We have built up, over the course of our careers, a deep experience supporting leaders who are ready to work for important change.
Marianne Fröberg
Core member
Sustainable Business Coach
Specialist in Corporate Culture and Behaviour Change. Marianne supports executives and management teams in measuring and evolving the corporate culture, and with a strong focus on values and awareness she helps leaders to evaluate the impact of the current situation and find the business opportunities and motivation to change. She strongly believes in the opportunity of transforming the economic system to become circular, and the need for conscious and future oriented business leaders. With a long experience from leading fast-growing organisations with a holistic approach, Marianne is a cherished hands-on change catalyst, developing leaders who are ready to work for sustainable business.
Amelie Reuterskiöld
Core member
Sustainable Growth Strategist
Amelie supports companies and organisations to become future fit – through developing new collaborative business models that are good for both business and society. She is an expert in cross‐sector collaborative partnerships, tapping into an impressive global network. After two decades of working with leaders of large global organisations in the intersection between business growth and societal challenges, Amelie knows how to raise leaders’ awareness and insights; how they see risks and opportunities, how they bridge solution gaps.
Elisabetta Cammarota
Core member
Sustainable Development
Senior Advisor able to inspire and enable companies and organisations to transform their business model to create value for current and future generations. She supports executives and management teams to undertake a sustainability journey in an authentic and pragmatic way. Elisabetta is very experienced in strategic planning, management, accountability, financial and non financial reporting, and driven by an innate curiosity. She has the capability to ‘connect the dots’ and create systematic solutions and efficient methodologies.
Vesna Lucca
Core member
Conscious Business Strategist
Vesna is a Conscious Business Strategist and expert in Brand and Communications. She supports companies and organisations to find and define their corporate blueprint and transform their business – through clarity, ideas that last, and communication. So that they become a sustainable, successful brand that people love and respect – a prerequisite for growth and great impact. She has long been fascinated by how companies can improve society. – Vesna has worked with and inspired many leaders of multinational companies. After two decades in leadership roles in the global corporate world, she has seen the impact that companies have when they commit to a purpose bigger than themselves. Her global business network provides a strong platform for growth.
Edoardo Marcenaro
IDG Italy Ambassador
Changemaker
.
By actively embodying the Inner Development Goals Framework, Edoardo inspires and nurtures the constructive dialogues needed to effectively work with complex challenges. His voice, passion and purpose nurtures the growing Italian movement of changemakers harnessing the power of inner development to drive meaningful change in the world of business and beyond. With 30 years as a corporate lawyer in multinational companies and being a collector and curator of exhibitions of contemporary art, Edoardo can unlock individual and collective potential in various networks.
Zakaria Bekkali
Young Advisory Board
Management Consultant
.
Zak is a 26-year-old Senior Associate at McKinsey & Company. As one of the co-leads of the Diversity and Inclusion initiative of the Public and Social Sector practice he promotes mentorship, sponsorship and networking opportunities for colleagues coming from minority background. He strongly believes in his generation’s responsibility and potential to reassess the role of work in society, towards a more sustainable model that enables humans to unleash their full potential and achieve true personal fulfilment through connectivity, purpose and authenticity.
Alessandro Percudani
Young Advisory Board
Bocconi – SciencesPo Double Degree Master Graduate
Alessandro is a 24-year-old graduate from the Double Degree Program between Bocconi University and SciencesPo, blending skills in Public Management with Sustainability in Businesses. He is currently working toward making his future professional aspirations come true: stimulating the development of society in a more equitable and sustainable way by supporting companies in their path toward a greener future as sustainability strategy consultant.
Afuture collaborates and connects a global network of partners and specialists.
People
The backbone of Afuture is the brain trust. A dynamic, multicultural group of independent international advisors with a global entrepreneurial business network.
We are Milano-based but most of us hail from Sweden. We have built up, over the course of our careers, a deep experience supporting leaders who are ready to work for important change.
Marianne Fröberg
Core member
Sustainable Business Coach
Specialist in Corporate Culture and Behaviour Change. Marianne supports executives and management teams in measuring and evolving the corporate culture, and with a strong focus on values and awareness she helps leaders to evaluate the impact of the current situation and find the business opportunities and motivation to change. She strongly believes in the opportunity of transforming the economic system to become circular, and the need for conscious and future oriented business leaders. With a long experience from leading fast-growing organisations with a holistic approach, Marianne is a cherished hands-on change catalyst, developing leaders who are ready to work for sustainable business.
+39 335 1835860
Amelie Reuterskiöld
Core member
Sustainable Growth Strategist
Amelie supports companies and organisations to become future fit – through developing new collaborative business models that are good for both business and society. She is an expert in cross‐sector collaborative partnerships, tapping into an impressive global network. After two decades of working with leaders of large global organisations in the intersection between business growth and societal challenges, Amelie knows how to raise leaders’ awareness and insights; how they see risks and opportunities, how they bridge solution gaps.
+39 320 6749440
Elisabetta Cammarota
Core member
Sustainable Development
Senior Advisor able to inspire and enable companies and organisations to transform their business model to create value for current and future generations. She supports executives and management teams to undertake a sustainability journey in an authentic and pragmatic way. Elisabetta is very experienced in strategic planning, management, accountability, financial and non financial reporting, and driven by an innate curiosity. She has the capability to ‘connect the dots’ and create systematic solutions and efficient methodologies.
+39 335 5825678
Vesna Lucca
Core member
Conscious Business Strategist
Vesna is a Conscious Business Strategist and expert in Brand and Communications. She supports companies and organisations to find and define their corporate blueprint and transform their business – through clarity, ideas that last, and communication. So that they become a sustainable, successful brand that people love and respect – a prerequisite for growth and great impact. She has long been fascinated by how companies can improve society. – Vesna has worked with and inspired many leaders of multinational companies. After two decades in leadership roles in the global corporate world, she has seen the impact that companies have when they commit to a purpose bigger than themselves. Her global business network provides a strong platform for growth.
+46 70 6019220
Edoardo Marcenaro
IDG Italy Ambassador
Changemaker
.
By actively embodying the Inner Development Goals Framework, Edoardo inspires and nurtures the constructive dialogues needed to effectively work with complex challenges. His voice, passion and purpose nurtures the growing Italian movement of changemakers harnessing the power of inner development to drive meaningful change in the world of business and beyond. With 30 years as a corporate lawyer in multinational companies and being a collector and curator of exhibitions of contemporary art, Edoardo can unlock individual and collective potential in various networks.
+39 329 5903663
Zakaria Bekkali
Young Advisory Board
Management Consultant
.
Zak is a 26-year-old Senior Associate at McKinsey & Company. As one of the co-leads of the Diversity and Inclusion initiative of the Public and Social Sector practice he promotes mentorship, sponsorship and networking opportunities for colleagues coming from minority background. He strongly believes in his generation’s responsibility and potential to reassess the role of work in society, towards a more sustainable model that enables humans to unleash their full potential and achieve true personal fulfilment through connectivity, purpose and authenticity.
+44 7756 536170
Alessandro Percudani
Young Advisory Board
Bocconi – SciencesPo Double Degree Master Graduate
Alessandro is a 24-year-old graduate from the Double Degree Program between Bocconi University and SciencesPo, blending skills in Public Management with Sustainability in Businesses. He is currently working toward making his future professional aspirations come true: stimulating the development of society in a more equitable and sustainable way by supporting companies in their path toward a greener future as sustainability strategy consultant.
+39 331 854 4509
Afuture collaborates and connects a global network of partners and specialists.
Partners
+
The purpose of the collaboration between Afuture and The New Division is to promote awareness, commitment, engagement, and actions around sustainability. An international partnership that jointly creates a greater impact through co-development of products and services based on shared experiences, expertise and networks.
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The purpose of the collaboration between Afuture and Corporate Unplugged is to give a voice to our future leaders and support them in expressing their dreams, experiences and what they would never give up. We also want to inspire today’s leaders to listen profoundly to these young and wise voices to better understand each other and find new ways to co-create and collaborate to build an economically, socially and environmentally sustainable world.
+
Afuture and AWorld have joined forces to bring literacy, engagement, and action around the SDGs into people’s everyday life. Our common vision is to leverage the killer combination of technology and sustainability to offer innovative solutions when developing sustainable and future fit corporate cultures as well educating and inspiring the next generation of leaders.
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With the objective to accelerate the work towards the SDGs, this global initiative develops the capabilities, qualities and skills we need to deal with our increasingly complex environment and challenges. As the IDG Community Hub Milan for the global IDGs framework and movement Afuture designs and mobilizes a web of people and organisations from different sectors and generations, and hosts the conversations needed to make this evolving framework truly global, while being culturally sensitive.
+
In the spirit of developing a proactive, holistic and longtime approach to DE&I, Afuture and Lundquist have entered a partnership that unites their long-standing experience and deep expertise in the areas of social sustainability, leadership development & coaching and communications. This unique collaboration will enable support to companies on DE&I that aligns expectations and practices, behaviours and communications. A partnership that will help Italian CEOs transform their DE&I costs to DE&I return on investments capturing the real organizational value within DE&I.
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With the common belief that the Inner Development Goals framework simplifies a complex field of human development to help us better identify, understand, communicate and integrate the inner skills needed for sustainable development, Afuture and Futureberries have joined forces to together awaken leaders’ curiosity and inspire teams to apply the framework in their own realities.
Resources
Rays of Truth is an insightful journey into the minds and hearts of 26 global change-makers who are dedicating themselves, their company culture, organisations, networks, and resources to be catalysts for change and create social impact. Each essay responds to the core question: What do I know to be true right now, and how did I come to that realisation? Visit the Amazon store in your country for local pricing and delivery options.
Contact us
If you want to get to know us, share and reflect together,
and find out how we could co-create, we would love to hear from you!
+39 320 6749440
amelie@afuture.se