Is the world
Is the world better off
because your organization is in it?
“We can all choose – let transformation happen to us, or evolve with intent.“
We work with a wide range of people who care about the future we all want to live in — from teachers, parents, and experts in children’s wellbeing to CEOs, heads of corporate functions, boards, professors, public officials, and young professionals.
This is a moment that will define what comes next, for all of us. This is the time for all of us to ensure that we work for a future we want to live in.
Afuture is a cross-European advisory creating a learning community for future generations. Together we define our intent and bring it to life through real projects and actions. The following principles shape how we all think and work to evolve with intent.
Personal awareness first
Lasting change begins within. When we cultivate our self-awareness, courage, and purpose we reach far beyond ourselves.
Start early
Acquire fundamental life skills at a young age. This proactivity creates a more meaningful and healthy life journey.
We are interdependent
Let’s break the illusion of separation. Only when we realize that everything is interconnected can we move away from individualism to a healthy society.
A fast rising tide over the last five years*
375
Global sustainable
investments
280
Companies with a
sustainability committee
157
Global ESG
regulations
Smart companies get a head of this wave
*Sources: Global Sustainable Investment Review, NYU, and, Principles for Responsible Investment
A fast rising tide over the last five years*
+ 375 %
Global sustainable
investments
+ 280 %
Companies with a
sustainability committee
+ 157 %
Global ESG
regulations
Smart companies get a head of this wave
*Sources: Global Sustainable Investment Review, NYU, and, Principles for Responsible Investment
“The future belongs to people
and organizations that serve life.“
“The future belongs to people and organizations that serve life.“
How
Our work takes many forms — from building preventive mental health programs for children and youth, strategic advisory and experiential workshops for boards and executive teams, to leadership development programmes for young professionals.
We guide evolution through a clear and human-centered process — from awareness to meaningful action to evolve ecosystems. Our projects are built around three interconnected areas:
Illuminate
Evolution starts with awareness. How is your organization serving life — today and tomorrow? We create a bridge of meaning between where we are now and how we got there. We build the individual and collective awareness essential for meaningful change. Then we imagine the future we wish to see and identify the behaviours, programmes, and structures needed.
Evolve
Evolution becomes real when it is embodied daily. We guide a living process that turns intention into action. Through courageous piloting and experiential learning workshops, we test chosen behaviours, programmes, and structures — activate learning, strengthen resilience, and develop the capabilities needed for meaningful action. By bridging within and beyond the organisation we break conventional borders and embody a systemic change.
Live on
Evolution is sustained when what we build can live on beyond us. Through our global networks and partnerships, we plant ideas and help them take root. By establishing enduring structures, we enable ecosystems that keep evolving and spreading.
Our core expertise
Human Development
& Wellbeing
Self awareness practice
Behavioral transformation
Communication & relational intelligence
Preventive Mental health and wellbeing
Learning
& Education
Transformative education
Intergenerational learning
Youth empowerment
Teacher & facilitator development
Leadership
& Culture
Conscious leadership
Executive & team coaching
Culture transformation
Purpose-driven organizations
Strategy
& Systems Change
Regenerative business
Cross-sector and functional collaboration
Advisory boards & governance renewal
Strategic relationship building
Afuture actively contributes to the development and dissemination of the IDG guideline in Italy and across Europe — helping leaders, educators, and organizations integrate inner development with systemic transformation. We host the first IDG Hub in Italy – IDG Milan Afuture Hub, which is part of the IDG Italy Hubs Collaboration. Let us together spread the Inner Development Guide in Italy and guide people of all ages to embrace them in their
respective reality.
Follow IDG Italy Hubs Collaboration on
Afuture actively contributes to the development and dissemination of the IDG guideline in Italy and across Europe — helping leaders, educators, and organizations integrate inner development with systemic transformation. We host the first IDG Hub in Italy – IDG Milan Afuture Hub, which is part of the IDG Italy Hubs Collaboration. Let us together spread the Inner Development Guide in Italy and guide people of all ages to embrace them in their
respective reality.
Follow IDG Italy Hubs Collaboration on
People
The backbone of Afuture is its brain trust — a dynamic, multicultural group of independent advisors, entrepreneurs, educators, and next-generation thinkers united by a shared commitment to human and systemic transformation.
Headquartered in Milan and deeply rooted in Sweden, Afuture brings together decades of experience supporting organizations ready to shape meaningful change.
Marianne Fröberg
Core member
Regenerative Business
& Living Systems Lead
Marianne’s work is rooted in the belief that regenerative business begins with inner transformation. By strengthening self-awareness and value-aligned action, she helps leaders act with integrity and contribute to a more life-affirming, future-fit economy. She works at the intersection of inner development, regenerative business culture, and behavioral change. She supports future leaders, executives, and leadership teams in understanding, evolving and stewarding culture as a living, interconnected system.Drawing on her experience as a manager in fast-growing organisations, as an executive coach with a holistic business perspective, Marianne acts as a trusted, hands-on change catalyst.
Amelie Reuterskiöld
Core member
Strategic Advisor for Social Transformation
Amelie is the founder of Afuture and a Strategic Advisor for Social Transformation specializing in cross-sector collaborations. For more than two decades, Amelie has worked at the intersection of long-term business growth and societal challenges in both Europe, Latin America and Africa, fostering collaborations between organizations and sectors that have traditionally operated in parallel. Drawing on her dual experience and mindset, Amelie empowers organizations to develop innovative collaborative models that benefit both business and society. Driven by the power of prevention, she develops groundbreaking initiatives equipping children and youth with essential life skills for the future. Her global multifaceted network facilitates unique partner screening and matchmaking, paving the way for extraordinary partnerships.
Elisabetta Cammarota
Core member
Sustainable Development Advisor
.
Elisabetta is a Senior Advisor strongly committed to inspire and enable companies and organizations to transform their business model to create value for current and future generations. She supports executives and management teams start and undertake the sustainability journey with true authenticity and pragmatism. She is eager to break down the silos and move companies and organizations towards holistic and systematic approaches. With a background in strategic planning, management, accountability, financial and non financial reporting, and driven by an innate curiosity and capability to ‘connect the dots’ and create systematic solutions, Elisabetta becomes invaluable in assuring each phase’s efficient methodology.
Vesna Lucca
Core member
Conscious Business Strategist
.
Vesna is a Conscious Business Strategist, Advisor, and founder of Corporate Unplugged — an acclaimed leadership podcast and invite-only global forum for people shaping the future. She works with CEOs, founders, and leadership teams to align strategy, culture, and identity, so leadership decisions are grounded in clarity, coherence, and long-term impact. With a background in brand strategy and decades of international experience, Vesna supports leaders through brand reinventions, multi-country alignment, purpose recalibration, and cultural integration — always beginning from the inside out. Working at the intersection of business strategy and human depth, she designs and facilitates high-trust spaces where honest conversation leads to insight, direction, and meaningful action.
Patrizia Bega
Co-Founder Young
Leaders Program
.
Patrizia is an Executive & Team Coach specialising in Future and Regenerative Leadership. With more than twenty years of experience, she guides individuals, teams, and organizations toward more conscious, collaborative, and sustainable ways of working. Her work focuses on developing relational and communication skills as essential drivers of trust, collaboration, and authentic performance. Patrizia helps leaders and teams adopt and embed new behaviours within organizational culture. She is especially committed to supporting young leaders and emerging talents, empowering them to shape a more human, conscious, and regenerative future of business.
Edoardo Marcenaro
IDG Italy Ambassador
Changemaker
.
By actively embodying the Inner Development Goals Framework, Edoardo inspires and nurtures the constructive dialogues needed to effectively work with complex challenges. His voice, passion and purpose nurtures the growing Italian movement of changemakers harnessing the power of inner development to drive meaningful change in the world of business and beyond. With 30 years as a corporate lawyer in multinational companies and being a collector and curator of exhibitions of contemporary art, Edoardo can unlock individual and collective potential in various networks.
Zakaria Bekkali
Young Advisory Board
at Afuture
.
Zak is Chief of Staff at Bauer Media Group, supporting the President of Audio across nine European markets on strategy, governance, and integration—currently focused on a new Outdoor Advertising acquisition. He also leads Bauer’s Race Equality DE&I initiative. A former McKinsey Junior Engagement Manager, Zak advised public and media clients globally and won the McKinsey Achievement Award in 2020. He holds a degree from the LSE, has lived in London for six years, and is originally from Italy and Morocco. He’s passionate about redefining work to foster sustainability, purpose, and human potential.
Alessandro Percudani
Young Advisory Board
at Afuture
.
Alessandro, 25, is a graduate of the Double Degree Program between Bocconi University and SciencesPo, where he combined studies in Public Management with Sustainability in Business. He is currently pursuing his goal of contributing to a more equitable and sustainable society through his work as an analyst, supporting the sustainability strategy of a leading consumer goods multinational. His role builds on prior experience in sustainability consulting.
Afuture collaborates and connects a global network of partners and specialists.
People
The backbone of Afuture is its brain trust — a dynamic, multicultural group of independent advisors, entrepreneurs, educators, and next-generation thinkers united by a shared commitment to human and systemic transformation.
Headquartered in Milan and deeply rooted in Sweden, Afuture brings together decades of experience supporting organizations ready to shape meaningful change.
Marianne Fröberg
Core member
Regenerative Business
& Living Systems Lead
Marianne’s work is rooted in the belief that regenerative business begins with inner transformation. By strengthening self-awareness and value-aligned action, she helps leaders act with integrity and contribute to a more life-affirming, future-fit economy. She works at the intersection of inner development, regenerative business culture, and behavioral change. She supports future leaders, executives, and leadership teams in understanding, evolving and stewarding culture as a living, interconnected system. Drawing on her experience as a manager in fast-growing organisations, as an executive coach with a holistic business perspective, Marianne acts as a trusted, hands-on change catalyst.
+39 335 1835860
Amelie Reuterskiöld
Core member
Strategic Advisor for Social Transformation
Amelie is the founder of Afuture and a Strategic Advisor for Social Transformation specializing in cross-sector collaborations. For more than two decades, Amelie has worked at the intersection of long-term business growth and societal challenges in both Europe, Latin America and Africa, fostering collaborations between organizations and sectors that have traditionally operated in parallel. Drawing on her dual experience and mindset, Amelie empowers organizations to develop innovative collaborative models that benefit both business and society. Driven by the power of prevention, she develops groundbreaking initiatives equipping children and youth with essential life skills for the future. Her global multifaceted network facilitates unique partner screening and matchmaking, paving the way for extraordinary partnerships.
+39 320 6749440
Elisabetta Cammarota
Core member
Sustainable Development
Advisor
Elisabetta is a Senior Advisor strongly committed to inspire and enable companies and organizations to transform their business model to create value for current and future generations. She supports executives and management teams start and undertake the sustainability journey with true authenticity and pragmatism. She is eager to break down the silos and move companies and organizations towards holistic and systematic approaches. With a background in strategic planning, management, accountability, financial and non financial reporting, and driven by an innate curiosity and capability to ‘connect the dots’ and create systematic solutions, Elisabetta becomes invaluable in assuring each phase’s efficient methodology.
+39 335 5825678
Vesna Lucca
Core member
Conscious Business
Strategist
Vesna is a Conscious Business Strategist, Advisor, and founder of Corporate Unplugged — an acclaimed leadership podcast and invite-only global forum for people shaping the future. She works with CEOs, founders, and leadership teams to align strategy, culture, and identity, so leadership decisions are grounded in clarity, coherence, and long-term impact. With a background in brand strategy and decades of international experience, Vesna supports leaders through brand reinventions, multi-country alignment, purpose recalibration, and cultural integration — always beginning from the inside out. Working at the intersection of business strategy and human depth, she designs and facilitates high-trust spaces where honest conversation leads to insight, direction, and meaningful action.
+46 70 6019220
Patrizia Bega
Co-Founder Young Leaders Program
.
Patrizia is an Executive & Team Coach specialising in Future and Regenerative Leadership. With more than twenty years of experience, she guides individuals, teams, and organizations toward more conscious, collaborative, and sustainable ways of working. Her work focuses on developing relational and communication skills as essential drivers of trust, collaboration, and authentic performance. Patrizia helps leaders and teams adopt and embed new behaviours within organizational culture. She is especially committed to supporting young leaders and emerging talents, empowering them to shape a more human, conscious, and regenerative future of business.
+39 389 4925652
Edoardo Marcenaro
IDG Italy Ambassador
Changemaker
.
By actively embodying the Inner Development Goals Framework, Edoardo inspires and nurtures the constructive dialogues needed to effectively work with complex challenges. His voice, passion and purpose nurtures the growing Italian movement of changemakers harnessing the power of inner development to drive meaningful change in the world of business and beyond. With 30 years as a corporate lawyer in multinational companies and being a collector and curator of exhibitions of contemporary art, Edoardo can unlock individual and collective potential in various networks.
+39 329 5903663
Zakaria Bekkali
Young Advisory Board
at Afuture
.
Zak is Chief of Staff at Bauer Media Group, supporting the President of Audio across nine European markets on strategy, governance, and integration—currently focused on a new Outdoor Advertising acquisition. He also leads Bauer’s Race Equality DE&I initiative. A former McKinsey Junior Engagement Manager, Zak advised public and media clients globally and won the McKinsey Achievement Award in 2020. He holds a degree from the LSE, has lived in London for six years, and is originally from Italy and Morocco. He’s passionate about redefining work to foster sustainability, purpose, and human potential.
+44 7756 536170
Alessandro Percudani
Young Advisory Board
at Afuture
.
Alessandro, 25, is a graduate of the Double Degree Program between Bocconi University and SciencesPo, where he combined studies in Public Management with Sustainability in Business. He is currently pursuing his goal of contributing to a more equitable and sustainable society through his work as an analyst, supporting the sustainability strategy of a leading consumer goods multinational. His role builds on prior experience in sustainability consulting.
+39 331 854 4509
Afuture collaborates and connects a global network of partners and specialists.
Partners
+
The purpose of the collaboration between Afuture and The New Division is to promote awareness, commitment, engagement, and actions around sustainability. An international partnership that jointly creates a greater impact through co-development of products and services based on shared experiences, expertise and networks.
+
A long-standing collaboration that amplifies the voices of leaders of today and tomorrow, bringing their perspectives together to shape the future. Through conversations, live dialogues, and shared storytelling, we explore what it means
to lead with authenticity and purpose.
+
Afuture and AWorld have joined forces to bring literacy, engagement, and action around the SDGs into people’s everyday life. Our common vision is to leverage the killer combination of technology and sustainability to offer innovative solutions when developing sustainable and future fit corporate cultures as well educating and inspiring the next generation of leaders.
+
With the objective to accelerate the work towards the SDGs, this global initiative develops the capabilities, qualities and skills we need to deal with our increasingly complex environment and challenges. As the IDG Community Hub Milan for the global IDGs framework and movement Afuture designs and mobilizes a web of people and organisations from different sectors and generations, and hosts the conversations needed to make this evolving framework truly global, while being culturally sensitive.
+
In the spirit of developing a proactive, holistic and longtime approach to DE&I, Afuture and Lundquist have entered a partnership that unites their long-standing experience and deep expertise in the areas of social sustainability, leadership development & coaching and communications. This unique collaboration will enable support to companies on DE&I that aligns expectations and practices, behaviours and communications. A partnership that will help Italian CEOs transform their DE&I costs to DE&I return on investments capturing the real organizational value within DE&I.
+
Our close collaboration with Suicide Zero brings Sweden’s prevention-focused practices to Italy to boost children’s emotional awareness. We’ve adapted the booklet “Chiacchiere Importanti per la Vita” and are equipping parents, teachers, pediatricians and communities so we can all help children develop emotional awareness and process their feelings, and thereby reduce risks inked to bullying, school absence, substance use and other psychosocial challenges.
Resources
Rays of Truth is an insightful journey into the minds and hearts of 26 global change-makers who are dedicating themselves, their company culture, organisations, networks, and resources to be catalysts for change and create social impact. Each essay responds to the core question: What do I know to be true right now, and how did I come to that realisation? Visit the Amazon store in your country for local pricing and delivery options.
Contact us
If you want to get to know us, share and reflect together,
and find out how we could co-create, we would love to hear from you!
+39 320 6749440
amelie@afuture.se